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Barnet Dulaney Perkins
Helping patients understand which providers accept their insurance plans is a proven metric for improving lead conversion.
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Research shows that patients researching new providers for medical needs will be looking for insurance acceptance confirmation prior to an initial engagement. As healthcare markets shift and insurance plans change, patients need access to up-to-date information to guide their decision making process. For this reason, Barnet Dulaney Perkins used a data-driven approach to provide insurance information that relies on user input, increasing lead quality and capture rates. The flexibility of the components design was key to this project’s utility as it would be implemented on multiple properties. The ability to reskin and adopt the theme of the site the component lives on allows it to blend into the property seamlessly.
Completed at Skyhook Interactive
The multistep form guides users through the process of understanding which providers accept their insurance.
A predictive-results engine assists user's by suggesting providers from a client-side list of insurance providers.
Insurance providers with multiple plans trigger a selection process with a self-pay option included for those individuals who find their insurance is not accepted.
The goal of the component is to convert inquiries into clients and this is propelled by appointment-setting and contact options shown after identifying a customer with an accepted insurance plan or as a self-pay patient.
Combined with the navigation and header adjustments from the GoodEyes project, this future state mockup shows how the component fits into the current styles.
The component’s flexibility allows it to adopt the styles of any site, shown here for Southwest Eye Center, an affiliate of Barnet Dulaney Perkins.
