Background checks and employment verification providers compete in a crowded b2b marketplace. Clarifacts, known for their premiere customer service and technology platform needed to rejuvenate their website to cement their position as an industry leader. These concepts were provided to help explore layouts and graphics that align with core brand pillars while also targeting a specific market segment for higher conversion rates. Specific strategies were taken with each design but overall, a main value proposition leads off each design with a visual listing of core service offerings that potential clients can quickly digest. More detail is provided as users scroll, but the targeted approach of providing key information above the fold increases conversion rates by plainly informing users of exactly what Clarifacts does right off the bat.